We went to Cracker Barrel tonight after church to give Me a break from cooking before the week starts. I love Cracker Barrel. It is a place where I can get "home cooking" without having to cook or clean up afterwards, K. and B. can always find something they will eat, I can shop while waiting for our food (Can I just say, I can't leave without buying something!) AND OHHHHH...thier SWEET TEA! Tonight I think I drank about 4 glasses full of sweet tea and got one to go!!! What's funny is I came across this article and had to share it with all of my sweet tea buddies!
News Releases
Sip on Something Sweet:
Sweet Tea Drinkers Perceived as Friendlier and More Laid Back
Cracker Barrel Survey Reveals the Allure of Sweet Tea
(Lebanon, TN – July 11, 2007) – As temperatures rise, consumers may not want to grab their favorite drink too quickly as their beverage of choice could reveal more to others than they may think. A national survey conducted by Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) found that 55 percent of Americans prefer their iced tea sweetened and more than one in four men and women perceive sweet tea drinkers as friendlier and more laid back than drinkers of other beverages such as soda and bottled water. Sweet tea drinkers are also perceived to be funnier than unsweetened tea or coffee drinkers. True to their family friendly personality, Cracker Barrel stores served more than five and a half million gallons of sweet tea, enough to fill almost nine Olympic-sized swimming pools, accompanied by more than one million lemon wedges in 2006.
Respondents also believe sweet tea drinkers are more exciting than their unsweetened tea counterparts; while bottled water drinkers are seen as less shy. Those consumers who favor a cup of coffee are seen as three times more serious than those that go for the sweet stuff.
Personality aside, male respondents even went so far as to admit that they find sweet tea drinkers attractive. Sugar and spice really do seem to make everything nice.
"Sweet tea was on our menu when we opened the first Cracker Barrel Old Country Store in 1969 and it continues to be one of our most popular menu items," said Diana Wynne, Senior Vice President of Corporate Affairs at Cracker Barrel. "Through surveys such as this one we are able to determine how some of our key menu items are seen through our customers’ eyes and also gather additional data to help us to expand our menu selections."
Findings from the Cracker Barrel sweet tea survey prove that consumers aren’t just what they eat but also what they drink.
Go enjoy some Sweet Tea!
4 comments:
I love Cracker Barrel too. I always think of it as the road trip resturant.
I don't know what category of the survey I would fall into, I like unsweet tea, but I add Sweet N Low, and I'm a coffee junkie while also swigging bottled water.
Cracker Barrel is the best though--good food and shopping!
Lacie--
I'm with you! My tea always has to be sweet. I haven't been at 'Cracker Barrel' in ages, but I do so much love their food and tea! The article does make me think. I wonder if it's really the sweet tea, or the fact that most people who like sweet tea are in fact laid-back Southerners. Hmmm...deep thoughts.
Finally some scientific data to prove that sweet tea really is better! I can't wait to show my unsweet tea drinking sweetheart the article. Now you've got me craving a tall glass of CB sweet tea. Good thing CB is around the corner! :)
Miss you!!!!!!
Post a Comment